When the Rules Change: How to Adapt and Thrive in Uncertainty

The ones who thrive aren’t the ones who complain. They’re the ones who adapt.

Every industry, every business, every individual will eventually face this moment—the moment when the game they’ve been playing suddenly changes.

• Blockbuster had the market. Then streaming changed the rules.

• Kodak invented the digital camera. Then they ignored it.

• Taxis were everywhere. Then Uber rewrote the playbook.

The companies that survive don’t do so because they’re the biggest. They survive because they’re the most adaptable.

When the rules change, you can argue with reality. You can say, “This isn’t fair.” You can double down on the old playbook. Or you can adjust.

Netflix started as a DVD rental service. When streaming became the future, they didn’t cling to the past. They built the new model themselves. Now they’re one of the biggest entertainment companies in the world.

What about you?

Are you resisting change, hoping things go back to the way they were? Or are you looking ahead, figuring out how to play the new game?

Because the rules will change. They always do. The question is—will you?